Barbara Wichman is dedicated to sharing the secrets of legendary leadership so you can lead brilliantly and live a life you love.

The Key to Messaging is Knowing the Purpose

April 17, 2020

The thriving art of crafting impactful content is dependent on having a laser focus on the purpose of your messaging. Today, Debra Kocis shares her wisdom and experience in designing brand messaging that is enticing and engaging.

The universal sharing of your brand messaging used to be printed material, simple posts, networking in person, and referrals. Some used video; many avoided the video as a core tool.  The evolution of using video in marketing has been accelerated dramatically in the last few weeks.

It is time to jump all in with the video, along with the many other marketing modalities and share your purposeful branding, and meaningful content.